We have to provide online stores with potential customers, just like regular stores. We can advertise the internet address of our store on handed business cards, leaflets, mail folders, advertise in paper press, on the radio, on TV – if we can afford it and it is profitable, ie the profit from the sale of products exceeds advertising costs.
It would be an obvious mistake not to take advertising on the internet as a priority. We can promote our store on industry forums (so-called word-of-mouth marketing), online editions of newspapers, portals, and above all – in search engines where the Google search engine is dominant on the market. To promote our store in Google search, we can buy advertising in Google AdWords or support the visibility of our store in organic search results, in other words, position our online Prestashop store.
The activities of positioning the online store in search engines include actions directly on the store’s website (“on-page”) and activities in the shop’s online environment (“off-page”). Activities related to on-page optimization and activities in the online environment bring generally more lasting effects than advertising in the form of sponsored links or classic media.
Prestashop online store software developed for years supports natural positioning in search engines. It is implemented in various ways, including:
The search engine position is also influenced by other factors, such as page loading time related to performance. Prestashop has built-in cache mechanisms, compressing css, js files, template and db caching etc.
In addition to activities on the website of the online store are important activities in the space around the web – off-page. This is mainly backlinking from other site i.e. blogs, forums, management of this facility, its quality, links, etc. Depending on the target group of the store, product range or competitive advantage of the company, optimization and local positioning may also be important.
In the field of web positioning of Prestashop stores, we propose the following tasks ang activities:
If you are interested, please contact: firstname.lastname@example.org.